3D illustration
Polar Knit
Role
Everything
Team
Solo
Duration
10 key visuals + 3 loops
Tools
Blender, Cycles, Substance 3D Painter
Awards
Nordic Design Awards · Best campaign
Year
2024
The story
Winter drop campaign
The brief
Polar Knit’s winter drop was three colours of the same jumper. They wanted a campaign that didn’t show a model, a mountain or a mug.
What I made
Three soft shapes in the three colours, knitted from a procedural stitch texture and resting on drifts I shaped by hand. Low sun, long shadows, and snow with enough subsurface scattering to feel like it would squeak.
Scroll the shot apart
Clay · light · colour · final
Close-up · the same sun, a longer lens
Clay pass · approved before any colour
The result
Billboards in Oslo and Trondheim, and the brand’s best-selling drop to date.
Next
See the other five films
All work
→