Norrland Rail

The brief

Norrland Rail had new colours and no motion. Their station screens showed a static logo between departures, 1,400 times a day. They wanted something that felt like movement and distance without showing a train.

The system

Three ribbons in the brand colours travel along a single sleeper track, bending and lifting the way a line does on a timetable. Every ident is the same rig with different curves, which means the brand team can make a new one in an afternoon.

I built the rig in Geometry Nodes and wrote a two-page guide: which curves to touch, which to leave alone, and how to keep the timing at eight seconds without the ribbons feeling rushed.

Delivery

Three idents, an end board, the rig file, the guide and a one-hour handover call. The in-house team has since made eleven more.