Product film
Kjeks
Role
3D, animation, comp
Team
Team of 2 · with a producer
Duration
30 s film + 12 loops
Tools
Blender, Cycles, Houdini (milk), After Effects
Awards
Vimeo Staff Pick
Year
2025
The story
Oat rings launch
The brief
Kjeks was launching a cereal with four natural colours and no sugar coating. The agency wanted food photography that could move, for a budget that couldn’t cover a food shoot and a motion team.
What I made
A single set: a tomato-red studio sweep, a hand-thrown bowl and window light falling across it. The rings are modelled individually with a rough oat texture, because cereal renders fall apart the moment every piece looks the same.
The hero film follows one spoonful from the bowl across the table. The twelve loops are small moments from the same set, each built to repeat without a visible seam.
Scroll the shot apart
Clay · light · colour · final
Close-up · the same sun, a longer lens
Clay pass · approved before any colour
The result
The loops ran as the brand’s entire social campaign for the launch month.
Next
See the other five films
All work
→